Post by account_disabled on Dec 14, 2023 8:57:48 GMT
In practice, an SLA is the set of rules that determines between departments, preventing subjective factors from causing one team to blame the other in case the objectives are not achieved (if You already worked in a more traditional company, you know that happens all the time and is extremely stressful). Here are some examples of SLAs that can be implemented in a Marketing process: Marketing Deliver 100 MQLs ( Marketing Qualified Leads ) per month to the sales team. An MQL is a company with more than 100 employees.
Who interacted with some company content in the Phone Number List last month, and with a marketing budget above $30,000 per month. Sales Contact each lead within a maximum of 1 hour after it was passed through marketing. Try at least 4 connections before giving up on a lead. When rules like this are well defined, the roles of each department are clear and measurable . From there, no salesperson will be able to claim that the leads are bad and the marketing department will have no more argument to say that it is the salespeople who do not know how to work with the leads. As long as everyone follows the agreement, subjective perceptions are outside the process.
Ah! And it also helps a lot in bringing peace and harmony to the work environment. Finally, don't forget to evaluate the SLA's to see if it is possible to improve them so that each time they bring even better results. Metrics, metrics and more metrics This is my favorite part of all Ventarketing, but one that some professionals have difficulty understanding (salespeople are usually more used to it): all people involved in the process must have specific and numerical objectives.
Who interacted with some company content in the Phone Number List last month, and with a marketing budget above $30,000 per month. Sales Contact each lead within a maximum of 1 hour after it was passed through marketing. Try at least 4 connections before giving up on a lead. When rules like this are well defined, the roles of each department are clear and measurable . From there, no salesperson will be able to claim that the leads are bad and the marketing department will have no more argument to say that it is the salespeople who do not know how to work with the leads. As long as everyone follows the agreement, subjective perceptions are outside the process.
Ah! And it also helps a lot in bringing peace and harmony to the work environment. Finally, don't forget to evaluate the SLA's to see if it is possible to improve them so that each time they bring even better results. Metrics, metrics and more metrics This is my favorite part of all Ventarketing, but one that some professionals have difficulty understanding (salespeople are usually more used to it): all people involved in the process must have specific and numerical objectives.
how is everyone?