Post by account_disabled on Feb 28, 2024 6:44:17 GMT
Web Marketing Budget: online promotion define the investment At this point you should first ask yourself another fundamental question: what are your goals? What results are you looking for? In general the objectives can be referred to: increase brand awareness (knowledge of your brand) , rebranding and brand repositioning (reviewing the identity of your product/service), increase in web traffic , lead generation (generation of contacts interested in your product/service) , lead nurturing (stimulating contact with those who know us, but are not our customers) , conversion rate optimization (improve return on investment), acquisition of new customers .
Goals, as you well know, must always be SMART; what does it mean : S pecific = Specific ; M easurable = Measurable, based Norway Phone Number on objective data; A chievable = Reachable; R ealistic = Realistic for your business; T ime-Based = Time-limited (by when you want to achieve the goal). When we know our objectives, we can identify the key customers to achieve them and consequently also the most suitable channels. When our goals are clear it is possible to set a budget guided by them. It also helps us to know the average cost per lens .
For example, the average cost per lead, (contact that has not yet become a new customer), the average cost per lead for each different channel and the average conversion percentage (leads that become actual customers). Example of channels to acquire new customers: social networks positioning in search engines online campaigns offline campaigns Are you looking for help defining the budget for your promotion strategy? CONTACT US How much does an investment in marketing yield? What you shouldn't expect from a marketing action. how much the investment in marketing yields Income investment in digital marketing One aspect to keep in mind when making a calculation of this type is time.
Goals, as you well know, must always be SMART; what does it mean : S pecific = Specific ; M easurable = Measurable, based Norway Phone Number on objective data; A chievable = Reachable; R ealistic = Realistic for your business; T ime-Based = Time-limited (by when you want to achieve the goal). When we know our objectives, we can identify the key customers to achieve them and consequently also the most suitable channels. When our goals are clear it is possible to set a budget guided by them. It also helps us to know the average cost per lens .
For example, the average cost per lead, (contact that has not yet become a new customer), the average cost per lead for each different channel and the average conversion percentage (leads that become actual customers). Example of channels to acquire new customers: social networks positioning in search engines online campaigns offline campaigns Are you looking for help defining the budget for your promotion strategy? CONTACT US How much does an investment in marketing yield? What you shouldn't expect from a marketing action. how much the investment in marketing yields Income investment in digital marketing One aspect to keep in mind when making a calculation of this type is time.
how is everyone?